Why SEM is important?
1. Make Yourself Available When They Are Searching For You.
People are spending long hours per day with digital media. On search engines, people are doing research or doing online purchase. And having your PPC ad there ensures you are there when they are online and doing searches.
2. Complement Your SEO or Offline Marketing Efforts.
PPC can be easily visible if your SEO results are not in-placed based on the first few pages of search engine result page (SERP). Make yourself available when audience is searching for you over online platforms.
3. Customised The Messaging To The Audience.
With the ability of Call-To-Action (CTA), it brings much value to your ads. What do you want them to take action upon responding to your ads? Purchase now? Enquire for more info? These are one of the few tactics that make your Search Ads much more meaningful.
4. Broader or Targeted Reach.
As simple as it is, it works based on the keywords. To make targeted to few, we can even scope into selected geo-specific area.
Functions of Display Ads
1. Be Discover & Be Engage
Reach to new potential customer and create opportunity for people to find your brand. It starts with awareness, sooner you'll grow brand searches. With the beauty of remarketing, it's possible to get in touch with your previous customers.
2. Remarketing Strategy
Every business think of continuation in serving their customers. Reach to the audience who have familiar to your brand. Learn your customer behaviour and engage them accordingly to develop customer retention and loyalty.
3. Data Driven Performance
Once the campaign starts, it doesn't stop there. The more data gathered over time, performance able to develop further through run more tests and learn more about the respective target audience. Regular optimisation will be executed based on placement, device, bidding, frequency and data gathered from the audience.
Social Media Marketing
1. Increase Brand Awareness
Most cost effective digital marketing method used to syndicate content and increase your business visibility. Implementing a social media strategy will greatly increase your brand recognition with a broad audience of consumers.
2. Higher Conversion Rate
With increase visibility, your business gain more opportunity for conversion. When the brands are interactive by sharing content, commenting and posting statuses on social media, it personified a brand. Every blog post, image, video, or comments may lead viewers to your company's website and increase traffic.
3. Improved Brand Loyalty
One of the main goals of almost all business is developing a loyal customer base. It is important to regularly engage with consumers and begin developing a bond with them. Social media is not just limited by introducing your brand's products and promotional campaign. Customers see these platform as a service channel where they can communicate directly with the business.
4. Gain Marketplace Insights
Using social media as complementary research tool can help gain information that will aid you in understanding your industry. Upon gathered a large followers, you can use additional tools to analyse the demographics of your consumers. These tools give you the ability to measure conversions based on posts on various social media platforms to find the perfect combination for generating revenue.
Why your business needs Waze marketing?
1. Wide Market Coverage
If you buy a branded pin that represent your business on Waze map, it reaches a community of 1.5 million people in Malaysia.
2. Be Found When Drivers Are Nearby
Waze advertising allows you to target your audience who might not live or work nearby, but happens to be driving nearby. It works just like a mobile billboard. This is perfect for food joint, hotel/motel or auto services to promote their business based on their and their potentials’ locations.
3. Appear Prominently In Waze Search Results
When you publish ad with Waze, Waze users can choose to respond on the ad or save the promotion ads to see it later when they have reached their destination. In other days when they want to search for your business or your competitor’s on Waze – or when any relevant keywords are typed in the search box – your business will appear prominently on the search results where it is easy to get noticed.